top of page
Curl Fete Hair 4c 2.jpg

CULTURAL IDENTITY & BRAND STRATEGY

CURL FETE NATURAL HAIR & BEAUTY EXPO

Brand Identity Lead Designer & Logo Design

ROLE

CURL FETE:
A CULTURAL SHIFT

CurlFete is an annual Natural Hair and Beauty Expo that was launched in 2016 to empower women, encourage self-love and celebrate the beauty of curly and kinky hair. It has since evolved into the largest trade show for hair and beauty in the Caribbean, as well as now the largest expo in Guyana.

Yellow Confetti.png
Blue Confetti.png
Pink Confetti.png

VISUAL DEVELOPMENT

In the sketch phase, I experimented with many lettering angles. Eventually, I settled on a 'ribbon' styled lettering to symbolize the coil of hair curling and also host a hidden message in the logo's wordmark.

Curl Fete Logos Updated_Artboard 2 copy 2.png
Sketch Pad - Curlfete Photo.jpg
Gemini_Generated_Image_jlcynljlcynljlcy.png
Glitter Curlfete Logo Design Thumb.jpg
Icon Curlfete Logo Design Thumb.jpg
Plain Curlfete Logo Design Thumb.jpg
CurlFete Royalty Edition Logo in Function.png
Curlfete Logos Design Thumb Full.jpg
CF Anchor
bottom of page